Tourism Reports

Kenya Tourism Agenda 2018-2022

The Tourism Agenda 2018 – 2022 establishes the foundation on which the National Tourism Blueprint 2030 is designed on. Its implementation during the 2018 – 2022 period ignites outlines individual initiative components and needed actors to accomplish these goals.

Africa's Tourism Potential

The travel and tourism industry has significant potential in Africa, notably due to the continent’s richness in natural resources and its potential to further develop cultural heritage, e.g., music. By 2030, consumer spending on tourism, hospitality, and recreation in Africa is projected to reach about $261.77 billion, $137.87 billion more than in 2015. However, tourism in Africa is still at an early stage of development. This report explores the opportunities and challenges to tourism development across Africa as well as national, regional and continental efforts already in place.

Kenyan Wildlife Strategy 2030

This Strategy is a roadmap for transforming wildlife conservation in Kenya. The strategy is aligned to Kenya’s Vision 2030 and the Government’s Big Four Agenda. It brings together the aspirations and concerns of Kenyans from across the country as part of a multi-stakeholder effort under the stewardship of the Ministry.

Global Tourism – Achieving Sustainable Goals

Sustainable tourism not only promotes economic development, but also environmental and cultural conservation—and therefore employs the concept of a triple bottom line. This toolkit helps to train students, donor agency representatives, and others working in related fields to understand and develop sustainable tourism and further explores the role of tourism in both international development and the global economy.

Project Development for Sustainable Tourism

This toolkit introduces the participant to developing a sustainable tourism project that contributes to international development goals. It provides the tools necessary to complete a successful project concept note or similar proposal at the design stage. Readers will also learn approaches to rapidly assess project areas and write project goals, objectives, and activities that embrace the principals of sustainable tourism.

Tourism Destination Management

This toolkit helps destinations put in place strategies and programs that will best tell their unique story and become an inviting host for visitors no matter the purpose of their journey. More specifically, this toolkit outlines how to build a successful Destination Management Organization (DMO) to increase visitation while preserving a destination’s natural and cultural assets.

Tourism Investment & Finance

This toolkit provides development practitioners with the information and tools necessary to assist organizations and individuals working with micro, small, and medium-sized enterprises to conduct pre-feasibility studies, understand the market and financial analysis process, prepare investment briefs, identify potential sources of financing, understand how deals and joint ventures are structured, and work with governments to remove barriers to investment and provide broader access to credit.

Sustainable Tourism Enterprise Development

Sustainable tourism enterprises confront the challenge to contribute to job creation, biological and cultural diversity conservation. This toolkit was written with these conditions and local stakeholders in mind to help them understand the purpose of a business plan, its audiences, what should be included, and the unique aspects of tourism business plans that can address community support and biodiversity conservation.

Tourism Workforce Development

A workforce development system should provide the skills, knowledge, and know-how required by personnel at all levels to deliver quality services to domestic and international visitors. This manual consists of three major components: Introduction to Tourism Workforce Development; use of the “Guide to Assessing and Designing Tourism Workforce Development Programs, which emphasizes job and career opportunities for youth.

Scientific, Academic, Volunteer & Educational Travel

This toolkit describes the steps necessary for designing a SAVE travel and tourism development strategy. It provides guidance for the development of a SAVE center—an entity with a mission to enable the destination to create travel and tourism products that service the SAVE travel market and to link those products to their respective markets. Most of all, the toolkit seeks to provide practical tools, including assessment surveys, that can aid in the development process.

Powering Tourism

Powering Tourism provides information to help tourism professionals understand and evaluate the range of options for meeting their off-grid energy needs, highlighting efficient and sustainable use of energy. The guide provides a seven-step approach to guide the reader through the process of creating a reliable and affordable energy system by working with staff and visitors, equipment vendors, installers, financial institutions, and energy service providers.

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